The World Tourism Forum Institute proudly hosted the Global Tourism Forum (GTF) Annual Meeting 2024 on December 10, 2024, at the prestigious Hilton Brussels Grand Place. The event, themed “Peace, Resilience, and Humanity,” brought together global leaders, industry experts, academics, government officials, and media representatives to address the pressing challenges and opportunities in the travel and tourism industry.
The summit featured a robust agenda, focusing on key topics shaping the future of tourism, including: “Revolutionizing the Tourism Landscape with AI and Digital Solutions”, “Sustainable Tourism Development”, “The Power of Destination Marketing”, “Green Tourism and Sustainable Practices”, “Investment and Infrastructure in Tourism”. The event was skillfully moderated by Barış Kışlak, CEO & Producer of SKOPOS Creative, who served as Master of Ceremonies. Adding to the prestige of the summit, Farhod Fayzillaev, Advisor to the Chairman on International Affairs at Uzbekistan’s Tourism Committee, co-hosted the event as a destination partner, representing Uzbekistan.

Bulut Bağcı, President of the World Tourism Forum Institute, announced exciting plans for the future, revealing the Global Tourism Forum, World Travel Week. This ambitious event aims to be the largest tourism exhibition in Brussels, hosting over 5,000 attendees across a 10,000 square meter venue at Brussels Expo. Reflecting on the success of the 2024 Annual Meeting, Bağcı remarked, “The summit not only showcased innovative solutions for the challenges facing tourism but also emphasized the power of collaboration, sustainability, and resilience. We are excited to further our impact with the upcoming World Travel Week, which promises to set new benchmarks in global tourism.”
The Global Tourism Forum Annual Meeting 2024 has once again solidified its position as a premier platform for fostering dialogue, innovation, and partnerships in the global tourism sector.

